Pandava Sena Grunge Insignia

Brand Type: Fresh Brand

Background: Our client specification was to create a coat-of-arms design with a fresh new look for a youth group's 15-year anniversary souvenir edition sweatshirt/hoodie.

Output: We opted to create a custom grunge insignia composition, made using individual vector elements. The grunge aesthetic is characterized by a layer of abrasive "dirt" which roughens any underlying beauty to soften its presence and give it a more faded or worn-in appearance.