Brand Portfolio
Brand Portfolio (14)
A brand, logo or identity is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies".
Here are some of our best brand designs, and identity graphic design projects that take us all over the world; in London, and further afield in Europe, India, the United States of America and also Canada.
Paisley Days Chic Wedding Decor Brand
Fresh Brand
We were commissioned to create a feminine brand for a startup wedding decor comapny.
To create feminine appeal, Inajar Design surveyed a number of recent brides to seek the most suitable pattern for the brand - the Paisley pattern was chosen above others. Working closely with our cliente, we then went about creating the brand name Paisley Days, and worked to design a matching colour scheme and typography to bring the brand to life.
We were commissioned to create a feminine brand for a startup wedding decor comapny.
To create feminine appeal, Inajar Design surveyed a number of recent brides to seek the most suitable pattern for the brand - the Paisley pattern was chosen above others. Working closely with our cliente, we then went about creating the brand name Paisley Days, and worked to design a matching colour scheme and typography to bring the brand to life.
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Brand Portfolio
Click the "Read more" button below to read about the wonderfully philosophical story behind the name of this makeup company, "Truth & Beauty." It is a dark tale of irony in a world caught up with superficial beauty...
Fresh Brand
Our client, a makeup artist starting up her own company, "Truth & Beauty," approached us to help her bring her brand to life. She came to us with a sketch that she had made of an ancient sari during a visit to the heart of mystical India, a town called Vrindavan (near Dehli). Although it was a rough sketch on a small piece of paper, it had a real charm to it.
We worked very closely with our client to realise her dream logo identity for "Truth & Beauty." Being part of the beauty industry, the logo had to be beautiful and elegant in of itself, before she could bring that out in her makeup. With this in mind, we accentuated every curve to ensure it's smoothness was sealed with a touch of class.
Our client, a makeup artist starting up her own company, "Truth & Beauty," approached us to help her bring her brand to life. She came to us with a sketch that she had made of an ancient sari during a visit to the heart of mystical India, a town called Vrindavan (near Dehli). Although it was a rough sketch on a small piece of paper, it had a real charm to it.
We worked very closely with our client to realise her dream logo identity for "Truth & Beauty." Being part of the beauty industry, the logo had to be beautiful and elegant in of itself, before she could bring that out in her makeup. With this in mind, we accentuated every curve to ensure it's smoothness was sealed with a touch of class.
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Peardrop Events Management Brand
Re-brand
Our client - a corporate event manager and bespoke wedding planner, was about to invest more time and energy into their business, Peardrop Events and subsequently, needed a cleaner, more professional logo design.
Our research revealed that a "peardrop", typically a peardrop diamond, is an intricately cut rounded shape with a pointed end. For the purposes of a cleaner design however, we decided to simplify the shape by removing the facets to be more like a water drop. To keep some of the dimensional charm of the original design, we added a reflective highlight to the peardrop shape. Overall, our client was very impressed with the quality and speed of our output, and the "pde" acronym we introduced.
Our client - a corporate event manager and bespoke wedding planner, was about to invest more time and energy into their business, Peardrop Events and subsequently, needed a cleaner, more professional logo design.
Our research revealed that a "peardrop", typically a peardrop diamond, is an intricately cut rounded shape with a pointed end. For the purposes of a cleaner design however, we decided to simplify the shape by removing the facets to be more like a water drop. To keep some of the dimensional charm of the original design, we added a reflective highlight to the peardrop shape. Overall, our client was very impressed with the quality and speed of our output, and the "pde" acronym we introduced.
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Educational Services Organisation Brand
Re-brand
We were commisioned to overhaul the IES brand - to freshen up a dated look for an educational body that has been teaching children about Hinduism as part of their R.E. for almost 20 years. The use of water flowing was important - indicative of the how education also needs to be constantly flowing and not stagnant. The lotus flower was also a key feature to be incorporated - for it grows in muddy water, rising above the surface to bloom with remarkable beauty. Similarly, IES provides children with a fun-packed, knowledge-filled & thought-provoking presentation on Hinduism, to help children rise above the muddy water of Hinduism in R.E.
Overall, we softened the previously harsh and blocky feel to the logo (see "before" above), by replacing the fonts used to serif and script typefaces. Together with the new custom-drawn lotus and water illustrations, the logo bought about a touch of elegance and sophistication to our client's brand. Our client received much praise on account of their identity re-brand.
We were commisioned to overhaul the IES brand - to freshen up a dated look for an educational body that has been teaching children about Hinduism as part of their R.E. for almost 20 years. The use of water flowing was important - indicative of the how education also needs to be constantly flowing and not stagnant. The lotus flower was also a key feature to be incorporated - for it grows in muddy water, rising above the surface to bloom with remarkable beauty. Similarly, IES provides children with a fun-packed, knowledge-filled & thought-provoking presentation on Hinduism, to help children rise above the muddy water of Hinduism in R.E.
Overall, we softened the previously harsh and blocky feel to the logo (see "before" above), by replacing the fonts used to serif and script typefaces. Together with the new custom-drawn lotus and water illustrations, the logo bought about a touch of elegance and sophistication to our client's brand. Our client received much praise on account of their identity re-brand.
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Music Sport & Life Festival Brand
Fresh Brand
Our client Havering Council was presented with the prestigious Beacon award from the Improvement & Development Agency for its work in creating a safer night time economy - the only London borough to have achieved such status. They therefore, wanted to celebrate by tying it in with the Cultural Olympiad and London Week of Peace through a free festival. The festival'Romfest'included; a free, day-long festival of music, dance, sport and the arts.
We were requested to include a range of areas to encourage awareness of the various cultural aspects available to the public and promote a healthier lifestyle through an eye-catching poster, newspaper advert, leaflet, t-shirt design, and a stage banner. The striking design was received well by the local residents and resulted in an outstandingly high turn out at the event.
Our client Havering Council was presented with the prestigious Beacon award from the Improvement & Development Agency for its work in creating a safer night time economy - the only London borough to have achieved such status. They therefore, wanted to celebrate by tying it in with the Cultural Olympiad and London Week of Peace through a free festival. The festival'Romfest'included; a free, day-long festival of music, dance, sport and the arts.
We were requested to include a range of areas to encourage awareness of the various cultural aspects available to the public and promote a healthier lifestyle through an eye-catching poster, newspaper advert, leaflet, t-shirt design, and a stage banner. The striking design was received well by the local residents and resulted in an outstandingly high turn out at the event.
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Acts IT Technical Support Brand
Fresh Brand
A startup company approached us to create their brand - it had to show IT in a symbolic way, whilst making use of the colour red too.
Here the final design highlights IT using the data transfer symbolism, which appears across orb-like shape. Our client was very happy with the contrast of the two fonts used, and the composition of the tagline.
A startup company approached us to create their brand - it had to show IT in a symbolic way, whilst making use of the colour red too.
Here the final design highlights IT using the data transfer symbolism, which appears across orb-like shape. Our client was very happy with the contrast of the two fonts used, and the composition of the tagline.
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Pandava Sena Grunge Insignia
Fresh Brand
Our client specification was to create a coat-of-arms design with a fresh new look for a youth group's 15-year anniversary souvenir edition sweatshirt/hoodie.
We opted to create a custom grunge insignia composition, made using individual vector elements. The grunge aesthetic is characterized by a layer of abrasive "dirt" which roughens any underlying beauty to soften its presence and give it a more faded or worn-in appearance.
Our client specification was to create a coat-of-arms design with a fresh new look for a youth group's 15-year anniversary souvenir edition sweatshirt/hoodie.
We opted to create a custom grunge insignia composition, made using individual vector elements. The grunge aesthetic is characterized by a layer of abrasive "dirt" which roughens any underlying beauty to soften its presence and give it a more faded or worn-in appearance.
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Devaworks Media Brand
Fresh Brand
A recently formed software media house that is producing a system for use in the disability market.
We formed a logo that highlights the beauty of how a lamp removes darkness in this modern world. In this way, the modernity of the typeface is contrasted with the divinity of the lamp.
A recently formed software media house that is producing a system for use in the disability market.
We formed a logo that highlights the beauty of how a lamp removes darkness in this modern world. In this way, the modernity of the typeface is contrasted with the divinity of the lamp.
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Revolamp Brand
Fresh Brand
Revolamp is the low cost lamp replacement service brought to you by Yuvilite – North West London’s most established Lighting Retailer.
Our client commissioned us to design a clean and vivid logo - and so, our colour palette was bright. We put together a custom bulb emblem illustration for the project to complete the style.
Revolamp is the low cost lamp replacement service brought to you by Yuvilite – North West London’s most established Lighting Retailer.
Our client commissioned us to design a clean and vivid logo - and so, our colour palette was bright. We put together a custom bulb emblem illustration for the project to complete the style.
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I-Foundation Brand
Fresh Brand
I-Foundation is a charitable organisation that is spearheading the Krishna-Avanti Primary School, the UK's first Hindu faith-based Voluntary Aided state school.
We were approached to form a brand that combined a rich ethnic symbol with corporate clarity. The client was very enthusiastic about the simplicity and elegance of the final logo design.
I-Foundation is a charitable organisation that is spearheading the Krishna-Avanti Primary School, the UK's first Hindu faith-based Voluntary Aided state school.
We were approached to form a brand that combined a rich ethnic symbol with corporate clarity. The client was very enthusiastic about the simplicity and elegance of the final logo design.
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Urban Spice Brand
Fresh Brand
Urban Spice is a lavish restaurant experience that caters for the growing number of urbanite restaurant-goers seeking ethnic Asian fusion cuisine.
We were commissioned to design a logo that allowed variations of the main concept, and most importantly, closely married the Asian and urban influences found in the restaurant in a sophisticated manner.
Urban Spice is a lavish restaurant experience that caters for the growing number of urbanite restaurant-goers seeking ethnic Asian fusion cuisine.
We were commissioned to design a logo that allowed variations of the main concept, and most importantly, closely married the Asian and urban influences found in the restaurant in a sophisticated manner.
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Pandava Sena Brand
Re-brand
Pandava Sena is an International youth group that has it's headquarters in the UK. Our client found that it's brand was in need of a dramatic face-lift and modernisation, especially as they had been using the same logo since formation many years earlier in 1994.
We reinvented the previous brand, which consisted of an aged looking "Hanuman" monkey emblem and a rather wavy typeface, to the current more youthful "Hanuman" monkey emblemm together with a cleaner, more contemporary typeface. The client has since been through multiple marketing and merchandising campaigns using this re-branded logo.
Pandava Sena is an International youth group that has it's headquarters in the UK. Our client found that it's brand was in need of a dramatic face-lift and modernisation, especially as they had been using the same logo since formation many years earlier in 1994.
We reinvented the previous brand, which consisted of an aged looking "Hanuman" monkey emblem and a rather wavy typeface, to the current more youthful "Hanuman" monkey emblemm together with a cleaner, more contemporary typeface. The client has since been through multiple marketing and merchandising campaigns using this re-branded logo.
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Krishna-Avanti Primary School Brand
Re-brand
The Krishna-Avanti Primary School is a ground-breaking project that is bringing about the first government-sponsored Hindu school in the UK. It promises sound educational standards as well as a deeper value-added cultural lifestyle. We were commissioned to re-design the previous logo into something that was in-keeping with the richness of the Hindu culture, unique in its form, and suitable for use in a school environment - for example, on school uniforms, school bags, letterheads, etc.
We took the opportunity to create a special vector illustration peacock that was both shapely and life-like from the previous rendition. Our client was delighted with our re-branding's vivid use of colour and striking compositional form.
The Krishna-Avanti Primary School is a ground-breaking project that is bringing about the first government-sponsored Hindu school in the UK. It promises sound educational standards as well as a deeper value-added cultural lifestyle. We were commissioned to re-design the previous logo into something that was in-keeping with the richness of the Hindu culture, unique in its form, and suitable for use in a school environment - for example, on school uniforms, school bags, letterheads, etc.
We took the opportunity to create a special vector illustration peacock that was both shapely and life-like from the previous rendition. Our client was delighted with our re-branding's vivid use of colour and striking compositional form.
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Retro Inajar Design Brand
Fresh Brand
We wanted a cool and funky logo to launch Inajar Design with gusto!
This logo, inspired by a host of other retro-look logos at the time, was described as "uber-cool" and "very 1960's". Although this particular logo was not used in the end - it remains one of our favorite of "the ones that did not make it".
We wanted a cool and funky logo to launch Inajar Design with gusto!
This logo, inspired by a host of other retro-look logos at the time, was described as "uber-cool" and "very 1960's". Although this particular logo was not used in the end - it remains one of our favorite of "the ones that did not make it".
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