Truth And Beauty Makeup Artist Brand

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Click the "Read more" button below to read about the wonderfully philosophical story behind the name of this makeup company, "Truth & Beauty." It is a dark tale of irony in a world caught up with superficial beauty...

Truth & Beauty

Once a man who was very powerful and strongly built but whose character was very doubtful fell in love with a beautiful girl. The girl was not only beautiful in appearance but also saintly in character, and as such she did not like the man's advances. The man, however, was insistent because of his lustful desires, and therefore the girl requested him to wait only seven days, and she set a time after that when he could meet her. The man agreed, and with high expectations he began waiting for the appointed time.

The saintly girl, however, in order to manifest the real beauty of absolute truth, adopted a method very instructive. She took very strong doses of laxatives and purgatives, and for seven days she continually passed loose stool and vomited all that she ate. Moreover, she stored all the loose stool and vomit in suitable pots. As a result of the purgatives, the so-called beautiful girl became lean and thin like a skeleton, her complexion turned blackish, and her beautiful eyes sank into the sockets of her skull. Thus at the appointed hour she waited anxiously to receive the eager man.

The man appeared on the scene well dressed and well behaved and asked the ugly girl he found waiting there about the beautiful girl he was to meet. The man could not recognize the girl he saw as the same beautiful girl for whom he was asking; indeed, although she repeatedly asserted her identity, because of her pitiable condition he was unable to recognize her.
At last the girl told the powerful man that she had separated the ingredients of her beauty and stored them in pots. She also told him that he could enjoy those juices of beauty. When the mundane poetic man asked to see these juices of beauty, he wasdirected to the store of loose stool and liquid vomit, which were emanating an unbearably bad smell. Thus the whole story of the beauty-liquid was disclosed to him. Finally, by the grace of the saintly girl, this man of low character was able to distinguish between the shadow and the substance, and thus he came to his senses.

Additional info

Brand Type: Fresh Brand
Background: Our client, a makeup artist starting up her own company, "Truth & Beauty," approached us to help her bring her brand to life. She came to us with a sketch that she had made of an ancient sari during a visit to the heart of mystical India, a town called Vrindavan (near Dehli). Although it was a rough sketch on a small piece of paper, it had a real charm to it.
Output: We worked very closely with our client to realise her dream logo identity for "Truth & Beauty." Being part of the beauty industry, the logo had to be beautiful and elegant in of itself, before she could bring that out in her makeup. With this in mind, we accentuated every curve to ensure it's smoothness was sealed with a touch of class.

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